Who Are We?

With a shared vision, the mother – Daughter duo are on a journey to craft exquisite loungewear for women. We are committed to manufacturing premium quality designs and redefining comfort and style to inspire women to embrace their choices and wear what accentuates their uniqueness.

Safeera is more than just a brand...

We are a family that believes in redefining comfort crafted from the beautiful blend of India s rich culture and modern day trends. Our thoughtfully designed Apparels (Kaftans, resort wear, dresses, co-ord sets, pyjama sets, and sleepwear catering to comfort and style that is unparalleled. We constantly strive to create timeless pieces with radiant prints and beautiful patterns that can be cherished for years to come. Started in New Delhi, our passion centers on creating create timeless styles with a contemporary touch tailored to enhance your elegant taste.